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“The wardrobe is a way of life” – Yves Saint Laurent

Yves Saint Laurent’s first mono-boutique in Villa.

Founded in 1961, the fashion house Yves Saint Laurent was the first couture brand to introduce the collection prêt-à-porter in 1966 called “Rive Gauche”, synonymous with youth and freedom. This shift was the first major step in the modernization of the world of fashion and revolutionary breakthrough in the socio-cultural abutment of society. In 1999 the luxury goods division of the PPR Group acquired Yves Saint Laurent and, under the creative direction of Hedi Slimane since March 2012, continues to position the House in the summit of the luxury universe. Today, Yves Saint Laurent collections include women’s and men’s ready-to-wear, shoes and handbags, small leather goods, jewelry, scarves, ties, and eyewear Hedi Slimane. In 1996 Pierre Bergé installed Hedi Slimane in the position of director of men’s wear at Yves Saint Laurent. Later he became artistic director of the House. He revived the Yves Saint Laurent Rive Gauche, based on the couture approach to collections, but transformed the spirit established in men’s clothing, reinterpreting concepts of a cut and style.

In 2000 Christian Dior appointed him to the position of creative director for menswear at Christian Dior, where Slimane created the line Dior Homme. Style and vision of Hedi Slimane is widely reflected in the new male silhouette collection. The style “skinny” transfers from the generation of hipsters and is accepted by the generation of the 20th century. A refined silhouette, combined with a thin black tie, became Slimane’s hallmark and the beginning of the revival of Rock fashion. In July 2007, Hedi Slimane decided not to renew his contract with Dior and moved to Los Angeles. In April 2002, he was the first menswear designer to receive the CFDA award for International Designer.

In March 2012, Hedi Slimane was appointed as creative director of Yves Saint Laurent, assuming full responsibility for the brand’s image and all its collections. A photographer and a fashion designer Hedi Slimane was born in Paris in 1968, lives in Los Angeles. He is the author of several books, including “Hedi Slimane: Anthology of A Decade”, published in 2011 in the publishing house JRP Ringier Books. It is a photo album of six hundred pictures from behind the scenes of concerts of fellow-rockers and own shows for Dior, passersby on streets, models in glossies and other heroes of our time. The album is devoted to Paris, Berlin, Great Britain and the USA. Also, Slimane’s photographic works are exhibited in galleries and exhibitions in Europe and the USA.

Contacts:

Telephone: +7 (727) 315 88 68, e-mail: saintlaurent.almaty@sauvage.kz

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